If you want to increase the conversion rate of your website, you can start from the following places.

1. Make sure the website is open normally.

The normal operation of the website is the most basic means of attracting customers. If a website often fails to open or opens very slowly, no matter how good your natural ranking is and no matter how many advertisements you place, it will not be able to attract new customers, and it will also scare away old customers. Moreover, if the website cannot operate normally, it is difficult to have a good ranking, because the normal operation of the website is also a very important factor in SEO ranking factors.

Second, first figure out the main source of the website.

There are three main sources of traffic for most websites, one is through natural ranking search; the other is through Google advertisements; the third is from old customers directly entering URLs; different traffic sources require efforts in different places to increase conversion rates.

Traffic from natural search, because it is the first time for users to contact the website, so we must pay attention to leaving a good impression on users. Just like on a blind date, first impressions are always important. To give users a good impression, it involves the structure and art of the website. What kind of website design is more attractive is a very important issue. If you don't have a lot of experience in website design, you need to test more;

The user's desire to purchase is the most direct for the traffic coming from Google ads, so different advertising landing pages should be designed for different products, so that users can see the products they want at the first time. The first element of landing page design It is to have a clear purpose, and it is best for users to place orders directly;

Old customers directly input the traffic from the website, because they are old customers, and they have a certain understanding of the website and product quality. At this time, just pay attention to timely delivery, or answer any questions customers have in time, and there will be no accidents. The customer is saved.

3. Optimize the order process.

Whether it is a new customer or an old customer, a smooth order process is very important, especially for new customers. If the ordering process is not smooth, there is a high risk of losing new customers. This should be conceivable. Modern people’s lives are very busy. Few people have the patience to study the ordering process of your website. Customers will leave directly.

Four, quality, customer service, delivery speed.

Good quality can make customers make a second purchase, or introduce them to relatives and friends around them. On the contrary, if the product quality is not good, then the light ones will lead to customer refunds, and the serious ones may cause customers to complain or affect the brand image; many people are doing When marketing, the role of customer service will be underestimated. As everyone knows, customer service is the window of corporate image. Customer service communicates directly with customers in daily work. The quality of customer service work directly affects customers' impression of the company, so we must do a good job in customer service. Otherwise, if the market finally brings customers in, and the customer service side drives them away, then the loss outweighs the gain. If the customer service is well done, it will also attract customers to make a second purchase; delivery is the last step in the order transaction, you can sort out your own data to see how many orders are caused by customer refund complaints due to delivery problems of.