To maintain a website, the source of traffic is very important. So, what are the sources of website traffic? Many webmasters are troubled by the lack of traffic on their websites and lost their way. In the current network, the traffic is divided into three sources, which are search engines, external links, and traffic generated by users directly visiting the website. As long as you master these three sources, you can maintain your own website.

traffic from search engines

The so-called traffic brought by search engines refers to the traffic brought by various search engines to the target website. Due to the particularity of the domestic search engine market, Google is currently the mainstream search engine that brings traffic to major websites, and there is a big gap between the traffic brought by it and other search engines. For different types of websites, the ratio of traffic brought by search engines to the entire website traffic is different. For example, for a website that relies on search engine optimization keyword ranking to bring traffic, the traffic brought by search engines may account for 80%-90% of the entire website traffic. For many search engine optimizers, the traffic brought by search engines means the most direct optimization effect, and it is a monitoring report that needs to be focused on.

traffic from external links

The traffic brought by external links refers to the traffic brought by various non-search engine websites to the target website. The traffic brought by external links generally refers to the traffic generated by visitors actively recommending your website to others, or the traffic generated by the website owner’s promotion in other places. From the perspective of website brand optimization, the traffic brought by external links can roughly predict the value of website promotion. For websites with good website promotion, the traffic brought by external links can account for 30%-50% of the total website traffic. %. If search engine optimizers participate in the construction of external links of the website and the promotion of the website, through the analysis of the traffic brought by external links, the general effect of website promotion and external link construction can be accounted for.

Traffic to the website directly

Different from the previous two sources of traffic, the traffic of direct access to the website refers to the traffic generated by directly opening the browser, entering the website address or finding the domain name of the website from the favorites without any intermediary. For a website, an important indicator to measure its user experience and user stickiness is direct visit website traffic. For a website with excellent brand building, good user experience design, and carefully optimized user stickiness, direct website traffic may account for 5%-20% of total visits.

The above three sources of traffic can not only bring a lot of traffic to your website, but also have a great impact on the weight, ranking, and snapshot of the website. We all know that the ultimate goal of a good website is to get more people's attention and support for your brand, thus bringing good benefits. Then, obtaining a large amount of traffic also requires a pair of hardworking hands. Only by using your heart can you achieve the results you want. Let us all work together.