The construction of a mall website is different from the construction of a general enterprise website. The construction of a mall website needs to be divided around the product type, product industry, product quantity, product characteristics and market conditions of the mall website. Among them, keyword search is extremely important.

So, for the keyword mining of e-commerce websites, what angles do we need to do?

Let me share with you the mining strategy of keywords for e-commerce websites:

1. Search keywords

For keyword mining on the search platform, in addition to the content that can be viewed in the index, there are currently many keyword tools that can query relevant information.

But keywords based on Google are just the tip of the iceberg for e-commerce, and sometimes the demand is even weaker.

2. Social media keywords

Researching social media keywords is helpful for e-commerce websites to grasp the wind vane of public opinion on the entire network, and can clearly monitor the popularity of certain types of products being discussed on social platforms, and find an accurate entry point for e-commerce companies to do word-of-mouth marketing. Sometimes it is even possible to customize products according to needs.

3. Keywords of e-commerce platform

Authoritative e-commerce platforms and some large-scale vertical e-commerce platforms are all platforms that e-commerce websites need to study. How to effectively mine the keywords of these platforms is very important to you. The following methods are suggested:

At present, there are many professional keyword mining tools for Amazon and eBay. Basic queries can be obtained through the drop-down box of the e-commerce website. These keywords can also be obtained in paid tools. It is worth reminding that: this part of the content can be Assign as long-tail keywords.

Vertical e-commerce export from the whole site. Some vertical e-commerce companies do not block Google spiders from crawling. At this time, you can use relevant statistical tools to export the keywords that the entire site ranks for, that is, the keywords that are required by the Google platform. Key words.

Most of the keywords on the e-commerce platform are keywords with strong demand and have a very high conversion rate, so it is necessary to customize the keyword strategy and look at the keyword problems that arise in the construction of the mall website from the perspective of user needs. Start with fundamental issues.